A key member of the Aspray team over the past year has knocked up nearly 40,000 miles on the clock, as she has diligently driven up and down the country to inform or remind insurance brokers about the added-value that they could derive, if they become an Aspray referrer.
The person in question is Marina Roberts, who took up a new challenge with Aspray late last year, to build on over 30 years’ experience in sales, consultancy and working with regulated introducers.
Marina’s past career involved everything from managing teams, writing bids, presenting and running seminars and training staff, to increasing employee productivity, ensuring employers gained a good return on human capital and managing director-level relationships. Having the gravitas to get those at the top of organisations to buy into her vision was part and parcel of her day-to-day role.
All of this experience is now being used to build relationships for Aspray with insurance brokers nationwide, with many of these brokers fighting a battle to retain clients and seeking new ways to deliver the added-value that might boost their policyholder retention rates.
Becoming an Aspray referrer is very much a route towards that goal and one that could create a new revenue stream for a brokerage. Getting up early and travelling large distances is worth it for Marina, if it enables her to show an insurance broker how valuable the Aspray property claims management service could be for their clients, regardless of whether they suffer residential or commercial property damage and whether that is caused by floods, fire, escape of water, tenant or malicious damage, or something else.
Marina has already exceeded targets, demonstrating to brokers that Aspray’s service typically creates a virtuous circle of appreciation and gratitude. It provides a broker’s clients with instant access to a loss assessor who can fight their corner in a property claim, striving to gain the policyholder their full entitlement in negotiations with the insurer and the insurer’s representative – the loss adjuster – whilst doing this.
Marina’s other points to brokers would be that using Aspray could remove much of the “hassle” that 42% of consumers (according to independent research commissioned by Aspray) associate with property claims. Furthermore, using Aspray’s vetted contractors for repairs can often take away the fear of cowboy builders that 43% of people have and there is no need to try to find three tradespeople to quote for a job – something a quarter feel is impossible to do.
With other key findings from this research to impart to brokers, Marina has a compelling presentation enabling her to find new broker referrers across the country, all of whom recognise that there is potentially a tangible amount of customer centric value to be derived from the Aspray service.
When not acting as an Aspray ambassador, Marina can be found reading historical novels, watching her son play football and dining out, possibly tucking into her favourite dish of seafood salad, with a glass of bubbly in hand. Her role may not be that of her childhood dreams – being a fashion buyer – but it is one that enables her to support her key motto in life of “always treat others how you yourself would wish to be treated”. Given that the loss assessors in our network are constantly seeking respect for the property insurance policyholders we assist and their needs, both emotional and practical it is no wonder Marina is a good fit.